Business to Consumer (B2C)
These modules will help you effectively manage the flow of goods to satifsy customer demands at multiple operating locations. This suite lets you take control of your business - and profit from all your hard work.
The Online Advantage B2C module is your product catalogue brought to life in a web based format with the power to take orders online and deliver valuable product knowledge without any additional load on your customer service department.
The Online Advantage Business-to-Consumer module allows you to provide information to prospects, individuals/retail customers and one-off purchasers who are essentially anonymous to you until they place an order. Open up your product range the world 24 x 7 and let your products sell themselves whilst you focus on other business issues.
Features
- Products – publish a wealth of information on your product range like:
- Browse the complete product range via the product catalogue.
- Drill-down through product types, product groups, supplier brands, product categories and sub-categories.
- View product catalogue information, including product details, pricing, photos and product availability.
- View superseded and/or companion products via a secondary window.
- Download technical specification documents for products.
- Access the manufacturers/suppliers’ website.
- View current specials and promotions – Our Product Promotions Tool for your home page can show the current specials and product promotions as a rotating display.
Functions
- Customers can order direct and pay online or via “offline” checkout methods
- Add or remove items in the shopping basket/order
- View the online order before confirming the order
- Order Commit process and option “Order Confirmation” print
- Lets customers include your own order number in the transaction
- Add or adjust shipping and delivery details
- Add delivery instructions
- Publish information line “Ordering and Return Policies”, and include such functions as a site search and FAQ’s section
- View terms of use, privacy policy, security statement and copyright information
- Publish latest news, promotions, new products. Publish release information and Product updates news.
Benefits
- Enhanced access to customers (new sales channels, extended geographic reach and new customer segments)
- Remove Supply Chain Costs and automate the workflow so you can concentrate on removing inefficiencies in your business processes.
- Trade in a larger community and potentially grow the business. Access customers that were previously inaccessible due to geographic location.
- Improve your marketing effectiveness by tailoring your product/services and publishing materials in a more cost-effective way.
- Protect your customer base by providing greater visibility and accessibility.
- Offer a larger range of products and services.
- Implement price changes, introduce new products, implement short-term promotions quickly and easily.
- Run instantaneous special pricing that you can change easily every week, day, hour or minute!
